Archive for May, 2011

Benefits of QR-Code Marketing – Nightclubs

Friday, May 20th, 2011

TextBlue are always looking for the latest mobile marketing solutions – and have recently added a QR-Code marketing platform to the many services we provide.

Nightclubs are one of the many businesses that can benefit from QR-Code marketing (amongst other mobile marketing solutions); especially in this day and age – when authorities are stopping many Nightclubs from advertising using flyers.

QR-Codes are scannable barcodes and, when they are scanned in (using a QR-Code/Barcode Scanner) they direct people to a specific page.

Nightclub owners can use QR-Codes for marketing purposes by supplying staff (from bar workers to DJs) with t-shirts that have a QR-Code printed onto them; so that Nightclub customers/potential customers can scan the code in (using their phone) and access a promotion – whether it be free entry to the Nightclub (before 8pm) or a free drink.

Plus, we are currently developing a Nightclub template, which will allow Nightclub customers to share the promotion with their Facebook Friends, Twitter Followers and E-mail Contacts.

Nightclub staff can then log-in to our QR-Code marketing system to access statistics (including how many people scanned in the QR-Code) and change the promotion (in a similar way to Bluetooth advertising).

If this is something you would be interested in using, we would like to offer you a free 1 month trial, so that you can see whether or not it is a marketing strategy that you would like to use.

Full instructions, on setting up and using a QR-Code marketing account, are available from

Debenhams are one of many retailers using QR-Code Marketing

Wednesday, May 18th, 2011

Debenhams are one of the many retailers that have started using QR-Codes as a marketing strategy.

Debenhams started using QR-Codes last year by giving a free coffee to everyone who scanned them in. Following the success of this, they then launched an iPhone App and used QR-Codes as a way of easily allowing customers to download it onto their phone.

And… it is because major companies like Debenhams are using mobile marketing, that TextBlue created a QR-Code marketing system, that allows retailers to upload an advertisement, so that – when people scan in the QR-Code – your customers can access all the latest promotions.

As well as this, retailers can access lots of statistics, including how many people scanned in the QR-Code, how long they spent browsing the site and even which type of browser they used.

Special Summer Software Offer

Tuesday, May 17th, 2011

The summer is here and, as it gets hotter, people are out and about more often – visiting shops, taking trips to the seaside and making the most of the daylight.

Phones are coming out of pockets and people are looking to get great summer deals.

To help your business take advantage of this, TextBlue have reduced the price of our software devices.

You can now purchase our award-winning software at a reduced rate.

The Software Only solution has been reduced to just £69 + VAT, the Standard Solution to £79 + VAT, the Pro Solution to £129 + VAT and the Ultra Solution to £159 + VAT.

So, what are you waiting for?

Get out in the sun and promote your business with Bluetooth advertising.

Data Capture Forms and Mobile Websites now available from TextBlue

Monday, May 16th, 2011

Here at TextBlue, we have just added a new Data Capture Form feature to our QR-Code marketing service.

This means that, when people scan in your QR-Code, they are now able to enter information – which gets stored and is accessible within our secure marketing system.

Not only does this allow you to store customer details, it also allows people to vote or take part in a survey, to help you improve your service.

You have complete control over every field on the form and can choose whether or not something must be entered into each of the fields.

Plus, that’s not all…

TextBlue can now create you a mobile website, for just £99!

Normal websites are often difficult to view on a phone (due to the difference in screen size) and often contain images that take too long to load.

For this reason, many companies are choosing to invest in a mobile website – and we can create you a really efficient one at a very competitive price.

To find out more about either of these services, please e-mail or phone 0800 633 8485.